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Research papers

Where has all the science gone?

Marketing Research is embroiled in an attempted coup d'etat, where many of the old values of a scientific discipline are being shed in favor of the exciting new possibilities of a Web 2.0 world. This paper suggests that it is not yet time to abandon...

Catalogue: Congress 2008: Frontiers
Author: Stephen P. Needel
September 26, 2008
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Citation

Needel, S. P. (2008a, September 26). Where has all the science gone?. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/where-has-all-the-science-gone-


Research papers

Desperately seeking ROI

The importance of accurately assessing the impact of marketing, advertising, and communications efforts is evident to today's marketer. Much is riding on the proper evaluation and measurement of the efficacy, performance, cost, and impact of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Author: William Siegel
June 23, 2005
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Citation

Siegel, W. (2005a, June 23). Desperately seeking ROI. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/desperately-seeking-roi